Guides on lead generation, outreach and link building
Practical write-ups from the work itself: how to build a list worth sending to, how to keep a sequence out of spam, and how to tell a link that went live from a link that stayed live.
This library covers the three parts of the pipeline as we see them in the product. Lead generation: sourcing, scoring, dedupe and enrichment, and what a verified email is actually worth. Marketing: content briefs with SEO guidance, editorial calendars, approvals, and cold sequences that survive contact with a spam filter. Link building: finding opportunities, qualifying domains, pitching them, and the unglamorous part — checking months later whether the placement is still on the page.
What Is Link Building? A Practical Guide for Small Teams
What is link building, in plain terms: how a link passes value, which links are worth chasing, and how to earn them without…
Read the guide →Competitor Backlink Analysis: Find the Links You Miss
Run a competitor backlink analysis that ends in outreach, not a report: pick the right rivals, clean the export, read the gap…
Read the guide →Broken Link Building: A Step-by-Step Guide That Works
Broken link building without the busywork: find dead pages that still hold links, qualify them fast, and send the email that gets…
Read the guide →Backlink Audit Checklist: Find, Judge and Fix Your Links
Run a backlink audit that finds real wins: recover lost links, judge domains on evidence you can see, fix broken targets, and…
Read the guide →Cold Email Outreach: A Practical Guide That Gets Replies
How to run cold email outreach that actually gets replies: build the list, protect your domain, write the first email, and know…
Read the guide →Email Deliverability Basics: SPF, DKIM, DMARC and Warmup
Get email deliverability right from the start: SPF, DKIM and DMARC done properly, a sane warmup plan, and the bounce and…
Read the guide →How to Find Business Email Addresses That Actually Work
How to find business email addresses that survive a send: owned data first, published sources, pattern inference, verification…
Read the guide →Lead Scoring Explained: Build a Model Your Sales Team Uses
Lead scoring without the mystique: which signals to count, how to weight fit against intent, where to set the threshold, and when…
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